Pool Resurfacing Orlando came to us in 2021 wanting more customers from Google. Eight months later they held the #1 spot for the biggest search term in their industry, and their sales had doubled.
The challenge
People searching Google for pool services are usually ready to buy. They have a pool that needs work and they want someone now. Ranking at the top for those searches would mean a steady stream of calls. Pool Resurfacing Orlando wasn't there yet.
What we did
1. Found what Orlando homeowners were searching for
We researched the searches people in Orlando were making for pool work. The biggest opportunities were:
- pool resurfacing
- pool tile installation
- pool deck resurfacing
- pool renovation
We picked the terms that would bring in the most customers and built the plan around them.
2. Wrote a page for every service
Each page focused on one main service, with the right keywords in the page title, content and image descriptions. That way Google knew exactly which page to show for each search.
3. Fixed the technical problems
Old pages with broken links were cleaned up, and we simplified the site structure so Google could crawl it easily. We also:
- Added an XML sitemap
- Added schema markup to every page
- Built a page for each area they serve
The results
- 2021Project starts with keyword research and an audit of the existing site.
- NextNew service pages, technical fixes and location pages go live.
- Month 8#1 on Google for "pool resurfacing Orlando", the most competitive term in their market.
Sales doubled after reaching the top. The phone keeps ringing because people find them right away when they search.
"Once we started working with Hasan and his team, we noticed a significant increase in calls and leads to our business, and it has doubled our sales since."
